Written for every business owner, from wannapreneurs to Gen X and CXOs, whether running a start-up or a matured business, regardless of whether they are catering to B2C, B2B, or B2G. The book is written as a story and takes less than an hour to read, but its insights can last a lifetime and will surely enhance the sustainability, growth, and profits of your business. 'Who Doubled my Profit?' is a very simple story through which the author has tried to reveal the profound truths that most business owners overlook, resulting in continued struggle for profits.