In a VUCA (Volatile, Uncertain, Complex and Ambiguous) world, this book is a success bible for all entrepreneurs and technocrats to help them not merely sustain and grow their businesses during disruptions and downturns but also stand out among the crowd.

It is a practical guide to leveraging creativity through the principles of RID (Reinvention, Innovation, Design Thinking). It clearly delineates how to sustain business using Reinvention tools and an Innovation mindset. It shows you the steps in an Innovation journey for the successful commercialization of an idea and how to use a Design Thinking approach to get customers. This book helps reaffirm the relevance of creativity in new-age businesses. Only a very low percentage (about 2.5%) can be innovators. So what should the rest of the world do?
They should read this book and leverage the power of “RID” to win big!

Currently working as Country General Manager at Bosch Rexroth India Pvt Ltd, Virupakshappa H.K. is a certified “Reinvention Practitioner” affiliated with the Reinvention Academy. His latest PG Programs on Design Thinking and Innovation further enhanced his strategic approach towards sustainable business.

His strong desire for ongoing learning goals long experience in the industry with hands-on expertise makes him the right source to contribute to beginners, management executives and, academicians and society at large in the field of Creativity, Innovation, Design Thinking and Reinvention practices.
“If you always do what you always did, you will always get what you always got.” ~ Albert Einstein

“Creativity is Seeing the same thing but thinking differently.” ~ Dr. A.P.J. Abdul kalam

Creativity is Related to Imagination and Imagination is Related to Innovation. Innovation itself is Unique for everyone that conceives a fresh idea and converts the idea into a successful business.

Product Details

Book:Unboxing Creativity: RID Framework to Survive and Thrive in Disruptive Times

Author:Virupakshappa H K



Publisher:Pendown Press

Number of Pages:308


Edition:First Edition

Publishing Year:2023

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