Sleeve it Right: 7 Secrets of Shrink Sleeves not Known to India’s FMCG Businesses

Packaging is the first touch point for a product sale. A label speaks volume of the brand and the product. This book, simply words, is to increase your profits by optimizing your shrink sleeves requirement. It is for Indian FMCG companies who are using shrink sleeves and who intend to use them for their product containers, bottles, jars and cups made of all kind of materials. This book as claimed gives insight to many secrets and strategies employed by the shrink sleeve manufacturing industry. Shrink sleeves have many possibilities which are currently unknown to most buyers which lead to either compromise in end product or the costs involved. This book will serve as a guide to achieve world-class shrink sleeves for their products. Sleeve it Right!

Chetan Jain is an Electronics Engineer from Bharati Vidyapeeth College of Engineering, Pune and MBA from NMIMS Mumbai. He is an entrepreneur involved in manufacturing of shrink sleeves, BOPP wrap on labels and flexible laminates. He is founder and creator of H.I.P. Framework. His company Taurus Packaging is the leader in the market of shrink sleeve for FMCG industry.