20 things I learnt from world’s top packaging professionals

20 Things I Learnt from the World’s Top Packaging Professionals,  is a concise, technical guide on shrink-sleeve packaging for brand owners and packaging professionals. Drawing on 17 years of experience, Chetan Jain shares insights from industry leaders to address the prevalent lack of technical guidance in the printing packaging industry. Recognizing that “Flexible Packaging” is essential to brand identity, this book outlines crucial factors for successful packaging.
Chetan Jain’s previous works, including “Sleeve it Right,” “5 Myths about Sustainable Shrink Sleeves,” and the “Packaging Black Book,” have been highly acclaimed. This fourth book distills his technical knowledge into simple, actionable steps and explores global trends in shrink-sleeve packaging.