You Don’t Need More Stock, You Need More Strategy. The Retailer’s Illusion is a practical, eye-opening guide for store owners who feel like they’re doing everything-yet still not seeing the profit they deserve. Through clear frameworks and real-life examples, Dr. Gaurav Bawa helps retailers move from chaos to clarity-mastering pricing, stock, and systems in a way that finally makes sense. This isn’t theory, It’s a structure that works