Description
A Practical Guide to Understanding the Startup & Innovation World
Speak Like a Unicorn is a practical entrepreneurship and startup fundamentals book designed for aspiring founders, students, and professionals who want to understand the startup ecosystem without being overwhelmed by complex jargon.
Set against India’s growing startup and innovation landscape, this book breaks down commonly used entrepreneurial terms, concepts, and frameworks into simple, easy-to-understand language. It helps readers confidently navigate the world of startups, innovation, and business building—without needing prior experience or technical knowledge.
Written as a starter toolkit for entrepreneurship, Speak Like a Unicorn guides readers through how startups think, speak, and operate. The book focuses on building clarity around innovation, business ideas, startup terminology, and early-stage decision-making, enabling readers to take their first confident steps toward entrepreneurship.
Whether you are a student exploring startup careers, a professional curious about innovation, or an aspiring founder looking for clarity, this book provides a structured, practical foundation to understand the startup world and communicate ideas with confidence.
What You’ll Gain From This Book
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Understand common startup and entrepreneurship terminology with ease
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Learn how startups think, speak, and approach innovation
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Gain clarity on key concepts behind business ideas and innovation
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Build confidence to participate in startup discussions and environments
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Develop a practical foundation for exploring entrepreneurship or startup careers
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Take informed first steps into the startup ecosystem
Who This Book Is For
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Students exploring entrepreneurship and innovation
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Aspiring founders at the idea or early stage
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Professionals curious about startups and business innovation
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Individuals confused by startup jargon and terminology
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Anyone looking for a clear, beginner-friendly guide to the startup world
Key Concepts Covered in the Book
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Startup and entrepreneurship fundamentals
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Innovation thinking and early-stage business ideas
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Common startup terminology explained simply
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How startups communicate, pitch, and operate
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Understanding the startup ecosystem in India
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Practical frameworks for first-time entrepreneurs
How This Book Helps You
Speak Like a Unicorn helps you move from confusion to clarity in the startup world.
Instead of feeling overwhelmed by complex jargon and buzzwords, the book gives you a clear understanding of startup language, concepts, and mindset.
By reading this book, you’ll be able to:
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Understand startup discussions with confidence
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Communicate ideas more effectively in innovation-driven environments
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Explore entrepreneurship without fear or confusion
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Build a strong foundation before launching or joining a startup
This book is a starting point, not theory-heavy designed to help you think clearly and act confidently.
