In a world where global clients seek cost-effective, on-trend products, my book presents a captivating story. Through the eyes of ALEX, an anonymous product innovator, readers discover a 5.5-step design process that brings their desired results. This narrative showcases how customers leveraged this framework to attain success and establish their brand in their respective markets. As an author and storyteller, my book aims to provide a compelling solution to the burning desire for well-designed, globally aligned products with a budget-conscious approach.